Invalid fraud clicks in the Google Ads platform can be a huge cost for advertisers and severely devalue your business, making it difficult to stay afloat in the competition.
Invalid clicks happen when a user has clicked on your ads without any intention of buying, meaning they are looking to waste your time, money, and resources.
Don’t let invalid clicks damage your business! There are several tools such as ClickGuard, with artificial intelligence that automatically detects invalid clicks and flags them for advertisers.
Global ad fraud is rising
According to martechseries.com, losses from ad fraud are set to have reached $35 billion globally in 2020. Reports are also forthcoming that they’re costing 20% of all consumers’ advertising budgets.
What is the Difference Between a Bot and a Fake Click?
A bot is an automated program that can make use of artificial intelligence to complete tasks like sending e-mails, monitoring social media feeds, or completing online forms. A fake click is a method used by spammers to make it look like they are generating traffic for the website they are promoting.
Hackers use bots to launch DDoS attacks on other websites and spam other users on social media platforms. The only difference between a bot and a fake click is that bots are used for malicious activity whereas fake clicks are just used for advertising purposes.
The Danger of accidental Clicks and Why You Should Be Worried
A study done by Google and Ipsos MediaCT found that over 20% of online impressions could be considered accidental clicks, costing advertisers $7 billion in wasted spend annually. And this number is steadily increasing as more and more people use their mobile devices to access the internet and click ads accidentally while scrolling through their news feeds or opening emails.
How does this happen so often? It all comes down to not paying attention – we often click on ads without realizing what we’re doing because we’re focused on other things.
Ways to Protect Yourself from Potential Invalid Click Fraud
Invalid clicks are a widespread issue that can affect both advertisers and publishers. When invalid clicks happen, fake traffic visits the website and generates fake engagement, such as page views and clicks on ads. This results in increased costs for advertisers and decreased revenue for publishers.
But, with the use of new technologies like machine learning algorithms, click fraud is now easier than ever to identify and prevent.
The following are the most effective ways to prevent click fraud:
1) Disabling third-party search on Google Ads
2) Check all conversion costs: desktop versus mobile
3) Implementing bid adjustment based on the location of the visitor
4) Eschewing remarketing campaigns with low click rates
5) Implement ClickGuard
Is it worth investing in ClickGuard?
If your account has a large investment in Google Ads or Bing ads, ClickGuard can help save investments by blocking fraudulent clicks. Advertisers who have a good share of their online traffic from paid campaigns can avoid losing customers because of fraudulent clicks that have exhausted their campaign budget.
Rotamáxima uses this type of tool, combined with other technologies to help customers to achieve more qualified traffic.Click here to hire the ClickGuard tool on your own, or contact us by email [email protected].
