Be ahead of the competition by applying the best marketing techniques to win customers, add value and generate profits for your business.
The good progress of a company goes far beyond the offer of a quality product. Nowadays, the application of the right marketing, to the exact measure and time, also plays a decisive role in the direction of a business.
The purchasing process that the customer goes through, ends up defining whether the response to the acquisition of a product will be positive or negative, and all this occurs based on the marketing that was offered in this experience.
Added to the process, which requires time and study, to understand a wide range of people, we have the advent of the internet and digital media. These have completely altered the marketing sector.
So today to start working in this medium, it is necessary to understand that making only great publicity will not bring a successful result, and that marketing and technology can go hand in hand when well understood.
In this way, to help you start your career, we have separeted this list of 5 renowned books on the subject, which will make you see the market of promotion and consumption with the eyes of the new generation.
1. That’s Marketing – Seth Godin
The time has passed when marketing segment that was only about advertisements and tireless attempts to sell. With the world changes, this area has also changed, bringing advertising only as one of the numerous possible tools of work with.
The book “This is Marketing“, by Seth Godin, member of the Marketing Hall of Fame, teaches a new strategic approach to promotion and marketing, which is fully tied to the Internet and social networks. Through it, it is possible to redirect the concepts and techniques so that they are in accordance with the demands of today’s society.
The author also points out that, even though it can reach several people in many places of the world when using technology, it is necessary to be aware that all other competitors can do it also. Therefore, the premise of the work is to teach you to see beyond what is possible to see.
So, if you are thinking about starting the marketing career, this book is essential, based on an approach that has everything to do with the present day!
2. Marketing 4.0 – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Due to the innovations brought by the Digital Revolution, it was necessary to rethink the marketing performance. The reimagine is necessary so that it was maintained the performance quality in most used devices in the digital age, such as smartphones, tablets and computers.
with this focus, the authors Philip Kotler, Hermawan Kartajaya and Iwan Setiawan produced the work “Marketing 4.0“. This reading can teach, step by step, the way to demystify digital consumption, where the value chain starts to present fewer and fewer intermediaries.
In addition, the book brings insights into the type of consumer that has been shaped by digital inclusion, which has little time and is bombarded with a lot of information in this medium.
If you’re looking to align the traditional marketing strategy you learned with today’s reality, to start your career, take into account the profile of the new consumer, this book is a key piece for your planning.
3. Hacking Growth – Sean Ellis, Morgan Brown
Hacking Growth is a field that emerged in 2010 with Sean Ellis, and is the subject of his book. This term is linked to the possibility of marketing seeking accelerated growth, through practices that identify critical points and bring solutions “out of the box”.
His working method functions as a cycle, in which, through the analysis of collected data it is possible to develop innovative ideas that are tested, which generate new data, which become new ideas, forming a cycle of analysis, testing and growing.
In addition, it can be said that the Hacking Growth plan is able to connect areas of your company that previously did not work together, such as technology, engineering and marketing, aligning the entire team in favor of development.
In a connected world like today, having a connected company becomes essential, so this work proves to be so important to the success of many businesses.
4. Master Content Marketing – Pamela Wilson
If we look more deeply at the shocks brought about with the advent of the internet, not only has the way marketing has changed, but the buying process has also changed. It is possible to say that now the client is the one who holds the power in the process, with this the thinking strategy needs to change.
Pamela Wilson’s book Master Content Marketing comes to tell you that the customer no longer has to wait for something that catches her eye, and can simply seek the answers to their own pain.
In this way, the author stresses that marketing should now think about offering content to the consumer, not just captivating ads, making creativity part of the daily routine.
For the development of this new consumption process, it is necessary to bring to the consumer a good experience with that product, even before the purchase is made.
5. The Digital Marketing Bible – Cláudio Torres
Our last reading indication is the work “The Digital Marketing Bible“, by Cláudio Torres, director of the project The Digital Enablers. This book brings a complete study on marketing and demystifies the entire process to start in the digital environment.
In this sense, it is indicated as the first step to immerse in this new system, the study and understanding of the main concepts and characteristics that shapes it.
This reading will also provide you with the discovery of 7 strategies that will facilitate your entry into the universe of product promotion and marketing, all through the analysis of new tools and technologies in the marketing industry.
So if a digital immersion in the world of marketing, was what was missing to start your career, reading this book becomes more than necessary and can lead you to discover many other ways of consumption.
Align yourself with the new forms of consumption of the digital age!
The use of the internet and digital media have grown globally, and with this, their insertion in everyday activities becomes almost inevitable. This all does not escape the professional environment, in any work the new technologies are being inserted.
In the market environment things do not happen differently, it is possible to see that even if marketing had not changed, the ways of life and purchase days have changed, which would make it impossible to promote and use obsolete tecnologies.
Therefore, we want the books brought in this post to help in directing learning and applying the new techniques of marketing. And yet, that you can start in this branch based on what is new in the market!
This post was produced by the team of PocketBook4You, a platform that offers hundreds of abstracts of books of the greatest authors and bestsellers of today, and has as main mission to bring diversified knowledge that fits in the daily life of each of its users, around Brazil and the world!
